How Eskola Roofing hired 111 specialists by partnering with Roofing Talent America
Learn how Eskola Roofing dominated their recruiting efforts over the past 12 months by hiring 111+ specialists through Roofing Talent America.
“Since engaging with Luke and his team, we’ve achieved amazing results. I think in the last 12 months, we’ve had about 111 placements - extraordinary people. We feel like we’ve been getting the best in the industry, the cream of the crop.”
With over 50 years in business, Eskola Roofing has grown from a Tennessee-based operation into a national commercial roofing and waterproofing powerhouse, serving clients in healthcare, education, government, industrial, hospitality, and more.
Their growth has been extraordinary - from $12M to $200M in just 8 years, and backed by Eagle Merchant Partners, they are ready to scale further to $1 billion +
But one issue stood in the way:
“Many of us in the roofing industry know, the number one challenge that we face is labor. That’s not a unique problem just to roofing - it’s a macroeconomic problem, a demographic problem that we all face. It’s not going away. There’s more opportunity than there are people. More demand than there is supply.” - Jon Eskola, Owner, Eskola Roofing
After three failed attempts with other recruiters, Eskola was still without the people needed to execute on its growth strategy - from leadership to field management.
They didn’t just need hires. They needed the right people, fast.
“So why did we partner with Roofing Talent America? You know, after a conversation with Luke, we realized that we needed to bring on board, as part of our team, a great recruiting team that could help us to fill the positions that we needed with great people, allow us to grow and scale at the pace that we were growing at. We weren’t able to do that on our own.”
Roofing Talent America flew to Tennessee to meet the Eskola leadership team face-to-face. They didn’t send résumés - they embedded themselves in the business.
“They’ve spent a lot of time with us trying to understand us as a group. They’ve been to visit us. They’ve done the deep dive with our own team - interviewing, getting a feel for who we are as an organization, how we function.”
Once inside, Roofing Talent America deployed their own recruitment methodology, designed to deliver elite-level talent with cultural fit and speed.
“Since engaging with Luke and his team, we’ve achieved amazing results. I think in the last 90 days, we’ve had about 30 placements - extraordinary people. We feel like we’ve been getting the best in the industry, the cream of the crop.”
In the first 90 days, Roofing Talent America delivered 30 key hires across mission-critical positions - VP of Sales, VP of Street Sales, Regional VPs, Estimators, PMs, Superintendents, Greenfield Branch Managers, and more. That number has now grown to 111 strategic hires in under 12 months.
“One of the amazing things that Luke and his team have done and are able to do is they’ve really placed people that fit our culture well. When they bring us a candidate, they’re pre-vetted for our organization.”
“The follow-up has been extraordinary - how Luke and his team stay on top of things. They’re contacting us, making sure that the process is moving along efficiently, and that we’re not wasting our time with interviews that are honestly just not profitable. They bring us fantastic, amazing candidates for us to interview.”
Many of the professionals hired are now playing a pivotal role in shaping Eskola’s future.
What began as a 90-day intervention is now a strong recruitment partnership, helping Eskola scale across the U.S. without compromising its standards, culture, or vision.
“At the end of the day, the pain that we all face trying to fill positions, find good people that plug into our organization well, is probably one of the greatest challenges that we’re going to face for the next decade or two decades. And I’m a firm believer that whoever solves that problem, wins