National Sales Trainer - Commercial Roofing

Dallas, TX
$130,000 - $170,000
National Sales Trainer — Commercial Roofing
Full-Time or Consultative
Location: Remote (US)
$130,000 – $170,000 base + performance bonus (full-time)
Competitive day rate (consultative)



Build the sales engine behind one of America's fastest-growing commercial roofing platforms


Our client is a private equity-backed commercial roofing platform expanding rapidly across the United States. Their biggest constraint isn't demand — it's sales talent.

The pool of experienced commercial roofing salespeople is too small for the growth they're driving, so they're doing what the best platforms do: hiring proven sellers from adjacent trades and high-potential junior "sales athletes," and turning them into commercial roofing producers.

That only works with world-class training. That's where you come in.


The Role
You will own the sales training and development function across the platform's branch network. Your mission: take salespeople who already know how to sell — but don't yet know roofing — and make them productive, profitable commercial roofing sellers within their first 90 days.

You will:
  • Design and deliver the onboarding curriculum — "Roofing 101" (systems, scopes, service vs. re-roof, project lifecycle) plus commercial sales excellence (who the buyers are, how to get meetings with facilities managers, property managers, building owners and GCs, how to run discovery, how to close)
  • Train two distinct talent streams — experienced sellers from adjacent trades (same route to market, different product) and junior new starts building their first sales career
  • Run the ongoing coaching cadence — biweekly team training sessions, individual coaching calls, and deal-level support for reps in the field
  • Own accountability — track activity and pipeline metrics, review results with reps and branch leaders, and keep new hires on the path to profitability
  • Travel to branches for on-site kick-offs, ride-alongs, and in-person training blocks
  • Partner with branch managers and leadership to embed a consistent sales methodology across every acquired company on the platform


Who We're Looking For
  • A proven sales trainer or enablement leader — you've built and run training programs that measurably grew sales teams, not just delivered content
  • Commercial roofing knowledge — you know the product, the buyers, the sales cycle, and what separates a good commercial roofing seller from an average one. Backgrounds in commercial roofing sales, sales leadership, or building envelope/construction sales training all work
  • A coach at heart — you're genuinely passionate about developing people, and you get energy from watching a new starter close their first deal
  • Comfortable with accountability — you hold people to standards, run tight cadences, and use data, not vibes
  • A self-starter who can operate nationally — multiple branches, multiple time zones, regular travel


Why This Role
  • Blank canvas, real backing. You'll build the training function from the ground up with PE-level investment behind it
  • Genuine impact. Every rep you develop directly drives the platform's growth story
  • Flexibility. Full-time hire or consultative engagement — we care about getting the right person, not the label
  • Scale. As the platform acquires more companies, your function grows with it


How to Apply
Apply with your resume and a short note on the best sales team you've ever built or trained — what you did and what the results were.



This search is being run by Roofing Talent America on behalf of our client. All applications are confidential.